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No. It is not for the ATO to state what is an acceptable prudential margin as the level will depend on various factors; for example, the individual insurer's marketing strategies, management practices, claims experiences in the types of insurances underwritten, or investment strategies. The margin adopted would vary between lines of insurance business and between insurers.
For an insurer's decision on its level of prudential margin to be acceptable for income tax purposes, it must be made for sound commercial or business reasons, which need to be well documented, and not for income tax reasons (refer paragraphs 132 to 135 of Ruling IT 2663).
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